What is this thing called Quality?

The exact string “high quality consulting services” renders over 100 000 hits on Google (without the quotes you get over 30 million). Having been in this business for some time, I always get a bit annoyed by such phrases. My platitude indicators are flashing red. What is meant by “high” I wonder. And by “quality” for that matter. And why is nobody ever offering “medium quality” or “low quality” services or products? Continue Reading